This week’s Guffey chapter deals with persuasive messages. a letter you write in networking or in response to a job opportunity is important persuasive messages. 

This week’s Guffey chapter deals with persuasive messages. a letter you write in networking or in response to a job opportunity is important persuasive messages.

Finance major– the dream job financial analysis.

Please do assignments 8.5 (asking for a letter of recommendation) and 8.6 (asking the boss to pick up the tab for tuition) this week.

In addition, please write a short (3 to 4 paragraphs) summary of how you might apply some of these principles to writing cover letters when you submit resumes, thank you letters to contacts or to people who have interviewed you and other follow up letters to potential employers or members of your network.

ncreasingly, writers are turning to social networks to promote their businesses, further their causes, and build their online personas. As we have seen, social media are not primarily suited for overt selling; however, tweets and other online posts can be used to influence others and to project a professional, positive online presence.

Typically, organizations and individuals with followers post updates of their events, exploits, thoughts, and experiences. In persuasive tweets and posts, writers try to pitch offers, prompt specific responses or draw the attention of their audiences to interesting events and media links. Figure 8.9 displays a sampling of persuasive tweets.

Note that the compact format of a tweet requires extreme conciseness and efficiency. Don’t expect the full four-part AIDA strategy to be represented in a 140-character Twitter message. Instead, you may see attention-getters and calls for action, both of which must be catchy and intriguing. Regardless, many of the principles of persuasion discussed in this chapter apply even to micro messages.

Cover Messages

A cover message, also known as a cover letter or letter of application, has always been a graceful way of introducing your résumé. However, with the steady movement toward online recruiting and digitized applicant tracking systems, cover letters are losing significance for recruiters. A survey by Jobvite revealed that 63 percent of the 1,404 recruiter respondents thought that cover messages were unimportant. Footnote Employment counselors, such as Jen H. Luckwaldt at PayScale, were quick to point out that Jobvite’s core business is helping recruiters find candidates through social networks, thus possibly slanting the findings.Footnote

Another survey of hiring professionals suggested that a whopping 90 percent ignored cover letters. Why? Recruiters are inundated with applications and have little time to read them. Footnote Merely 20 percent of private-sector HR professionals (34 percent in government; a third in smaller organizations) told the Society of Human Resource Management that they would warn against omitting a cover message. However, this minority is adamant that good cover messages matter because they make applicants more personable and memorable. Footnote

Although some recruiters may not value cover messages, they are still important to hiring managers. A well-written cover message can help a candidate stand out in a flood of applications. If you are required to apply via software that limits your input, how can you get your cover message and résumé to key decision makers? Use LinkedIn or the company website to learn the names of those involved with hiring, and send your résumé and cover letter directly to these individuals calling attention to your candidacy.

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