Match each business with the pricing strategy that you believe the business is using.

It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.

  • Match each business with the pricing strategy that you believe the business is using.
  • Discuss why you think the business is using the pricing strategy that you did.

Pricing Strategy

Penetration PricingPricing SkimmingPremium PricingCompetitive PricingEconomy PricingPromotional Pricing

Business

Bentley MotorsMotorolaKohl’sDish Network

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