You are a marketing manager for Campbellâ??s, and are exploring the possible introduction of anew sp

You are a marketing manager for Campbell’s, and are exploring the possible introduction of anew spicy butternut squash flavor, to be sold in a microwaveable, single-serve variety. Pleaserespond to all of the following questions in full. (To bolster your analysis, you may wish toconduct a bit of online research concerning the condensed soup market and/or existent flavorresearch, although this is not mandatory. It will, however, most likely result in a more thoroughfinished product. If you choose to do so, please provide references.)1. Describe how the company might use the stages of the new product development process toshepherd the new product through, from idea generation through commercialization 2. Choose an appropriate demographic target, explaining your rationale.3. Which of the three popular alternative branding strategies would you recommend, and why?(10)4. Describe two different ways in which the new flavor can be differentiated.5. As marketing management seeks to expand the market, provide two examples of promotionalpricing that the company might utilize.6. With regard to the number of intermediaries, which strategy would you recommend forCampbell’s, and why? Where would you choose to make the product available?7. Explain how opinion leaders can be used to help continue to grow the brand.8. Develop a creative strategy to appeal to the segment you have chosen to target.

How valuable is intrapreneurship in large and established corporations? What are ways to encourage e

How valuable is intrapreneurship in large and established corporations? What are ways to encourage entrepreneurial thinking and initiatives in bureaucratic organizations?

Psychologist Competence – Case Study + APA Ethics Code Competence has many meanings in the Ethics Co

Psychologist Competence – Case
Study + APA Ethics Code

Competence has many meanings in
the Ethics Code It can refer to being qualified to do the job based on
knowledge, training, or degree, or it may refer to the scientific judgments as
in sexual abuse or child custody cases Competency in the Ethics Code also
refers to personal issues, such as a professional’s personal problems
interfering with his or her ability to work in the field Based on your reading
in Chapter 5 and two scientific journal articles along with the Ethics Code,
review a case study from Chapter 5 where the competency of the professional is
in question

Using the case study you picked
from the book, identify the issues and potential conflicts Look at areas like
personal problems and conflict of interest, along with any of the standard
competencies

Case Study:

A teaching psychologist who was
undergoing outpatient treatment for a life-threatening medical disorder found
it increasingly difficult to prepare lectures, grade papers, and mentor
students effectively The psychologist consulted with the chair of the
department, who agreed to assign an experienced graduate teaching assistant for
the lectures The psychologist also asked a colleague to serve as a consultant
on the two dissertations he was currently mentoring

P 11 -56B (L earn i ng Obj ec tiv es 1 , 4: P re p are a co mp le x i nco m e s t a t e m en t , i n

P11-56B (Learning Objectives 1, 4: Prepare a complex income statement, including earnings per share; evaluate quality of earnings) The following information was taken from the records of Shaw Cosmetics, Inc., at December 31, 2012:

 

 

 

 

 

Prior-period adjustment—

 

Dividends on common stock …………..

$26,000

debit to Retained Earnings………….

$    9,000

Interest expense…………………………….

25,000

Income tax expense (saving):

 

Gain on lawsuit settlement ……………..

10,000

Continuing  operations ……………….

25,950

Dividend  revenue ………………………….

16,000

Income from discontinued

 

Treasury stock, common

 

operations………………………………..

8,000

(5,000 shares at cost) …………….

15,000

Extraordinary loss …………………….

(13,500)

General  expenses…………………………..

81,000

Loss on sale of plant assets………………….

15,000

Sales   revenue ………………………………..

570,000

Income from discontinued

 

Retained earnings, beginning,

 

operations………………………………..

20,000

as originally reported …………….

197,000

Preferred stock, 6%, $30 par,

 

Selling  expenses…………………………….

93,000

1,000 shares issued ……………………

30,000

Common stock, no par,

 

Extraordinary  loss……………………………..

34,000

30,000 shares authorized

 

Cost  of  goods sold……………………………..

316,000

and   issued ……………………………

390,000

 

 

 

 

  ▶ Requirements

1. Prepare Shaw Cosmetics’ single-step income statement, which lists all revenues together and all expenses together, for the fiscal year ended December 31, 2012. Include earnings-per-share data.

2.    Evaluate income for the year ended December 31, 2012. Shaw’s top managers hoped to earn income from continuing operations equal to 11% of sales.

(Cournot’s game with many firms) Consider Cournot’s game in the case of an arbitrary number n of…

(Cournot’s game with many firms) Consider Cournot’s game in the case of an arbitrary number n of firms; retain the assumptions that the in- verse demand function takes the form (54.2) and the cost function of each firm i is Ci(qi) = cqi for all qi, with c ∗1,…, q∗n) to be a Nash equilibrium (see (34.3)), assuming that there is a Nash equilibrium in which all firms’ outputs are positive. Solve these equations to find the Nash equilibrium. (For n = 2 your answer should be (1/3 (α − c), 1/3 (α − c)), the equilibrium found in the previous section. First show that in an equilibrium all firms produce the same output, then solve for that output. If you cannot show that all firms produce the same output, simply assume that they do.) Find the price at which output is sold in a Nash equilibrium and show that this price decreases as n increases, approaching c as the number of firms increases without bound. The main idea behind this result does not depend on the assumptions on the inverse demand function and the firms’ cost functions. Suppose, more generally, that the inverse demand function is any decreasing function, that each firm’s cost function is the same, denoted by C, and that there is a single output, say q, at which the average cost of production C(q)/q is minimal. In this case, any given total output is produced most efficiently by each firm’s producing q, and the lowest price compatible with the firms’ not making losses is the minimal value of the average cost. The next exercise asks you to show that in a Nash equilibrium of Cournot’s game in which the firm total output is large relative to q, this is the price at which the output is sold.

 

P2-66B (L earn i ng Obj ec tiv es 4 , 5: Analy z e t he imp ac t o f bu s i ness t ransac ti ons on

P2-66B (Learning Objectives 4, 5: Analyze the impact of business transactions on accounts; record (journalize and post) transactions in the books) This problem can be used in conjunction with Problem 2-65B. Refer to Problem 2-65B.

▶ Requirements

1. Journalize the transactions of Davis Resources, Inc. Explanations are not required.

2. Prepare T-accounts for each account. Insert in each T-account its May 31 balance as given (example: Cash $1,050). Then, post the June transactions to the T-accounts.

3. Compute the balance in each account.

AssignmentsFraming EffectConsumersâ?? decision making can be reflective of that of a gambler, with r

AssignmentsFraming EffectConsumers’ decision making can be reflective of that of a gambler, with regard to their aversion orwillingness to take risks. The framing effect can be used to manipulate the consumers’ perceived risks,and trigger preference reversals in consumers. After reading about the framing effect and preferencereversals in the text, write a short paper on the topics below.Topic Requirements:Identify a product that is not a market leader and develop a marketing plan for which the framingeffect could be used to encourage consumers to reverse their preferences.Include relevant details of the products, as well as a description of how those could be presented.Content Requirements:The assignment should be 1 – 2 pages in length (double-spaced, 12 point font, Times New Roman).Cite your information and include a reference page (does not count towards length requirement.)For APA citation guidelines,

A decrease in the price of digital cameras will decrease the demand for camera film.” Thisstatement

A decrease in the price of digital cameras will decrease the demand for camera film.” Thisstatement is an example of a positive economic statement

The firms costlessly produce an infinitely durable good at dates 0, 1,… At the beginning of date…

The firms costlessly produce an infinitely durable good at dates 0, 1,… At the beginning of date t, the existing stock of the good is

 

Why is there so much focus on Meyer Wolfsheim’s nose, and what does it tell about Fitzgerald’s polit

Why is there so much focus on Meyer Wolfsheim’s nose, and what does it tell about Fitzgerald’s politics?