You are a marketing manager for Campbellâ??s, and are exploring the possible introduction of anew sp
You are a marketing manager for Campbell’s, and are exploring the possible introduction of anew spicy butternut squash flavor, to be sold in a microwaveable, single-serve variety. Pleaserespond to all of the following questions in full. (To bolster your analysis, you may wish toconduct a bit of online research concerning the condensed soup market and/or existent flavorresearch, although this is not mandatory. It will, however, most likely result in a more thoroughfinished product. If you choose to do so, please provide references.)1. Describe how the company might use the stages of the new product development process toshepherd the new product through, from idea generation through commercialization 2. Choose an appropriate demographic target, explaining your rationale.3. Which of the three popular alternative branding strategies would you recommend, and why?(10)4. Describe two different ways in which the new flavor can be differentiated.5. As marketing management seeks to expand the market, provide two examples of promotionalpricing that the company might utilize.6. With regard to the number of intermediaries, which strategy would you recommend forCampbell’s, and why? Where would you choose to make the product available?7. Explain how opinion leaders can be used to help continue to grow the brand.8. Develop a creative strategy to appeal to the segment you have chosen to target.