Describe the main line of business of the company.

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

  • Describe the main line of business of the company.
  • Name 4 of the countries in which the company operates.
  • Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
    • Competition
    • Target market
    • Product strategy
    • Distribution strategy
    • Communication strategy
    • Pricing strategy
  • Describe any differences observed in the implementation of this concept from one country to another.

This assignment will be assessed using additional criteria provided here.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I,” “we,” and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6–8 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Submitting your assignment in APA format means that you will need a minimum of the following:

  • Title page: Remember to include the running head and the title in all capital letters.
  • Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.
  • Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-point Times New Roman or 12-point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
  • Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format, using appropriate spacing, hang indention, italics, and upper and lower case as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations that are used in the paper. Every referenced item must have a corresponding in-text citation.

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Identify/ create/ build a Marketing Mix for this product as it is today.

M1 Assignment 2 Discussion

Assignment 1: Identify Product & Marketing Mix

  1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.)
  2. Identify/ create/ build a Marketing Mix for this product as it is today.
  3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product.

Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial product. Select a well-known consumer company/product that comes in a box/ bottle/ can/ etc. (like Corn Flakes, M&M, Hershey Kisses, Welch’s Grape Jelly) to demonstrate the marketing concepts we will study. You will usually find a great deal of marketing/ business information out there on well-known consumer products to complete your assignments with ease. Focus on the product then tie in the company.Keep in mind the demonstration of the marketing concepts and terms in your writing are the basis for determining your level of understanding of the concepts and terms studied. Use them! Also, be sure to cite them from your text and other sources for maximum earned points.Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH.

M1 Assignment 3 Submission

Instructions

Assignment 3: Market Plan Section 1

Preface:

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The completed sections of the marketing plan will be submitted in the Dropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.

Marketing Planning Guide

Section 1 – The Environment (Module 1)

  • Introduction to Marketing
    • The Marketing Mix
    • The Marketing Environment
    • Marketing and its relationship with other functional areas of business
  • Strategic Marketing
    • Planning Process
  • Strategy
    • Organizational Levels
    • Goals and Objectives
  • Planning Gap
    • Ethics in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1).Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody’s, Value Line, etc.You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them.You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Select separate products as an example of each of the stages of the Product Life Cycle concept.

M3 Assignment 1 Discussion

Assignment 1: Product Life Cycle

Products tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with each stage of this cycle. Identify products that best represent each particular stage. Support your selection with evidence characteristic of that particular stage.Identify current products that are on the market today and discuss the following:

  • Select separate products as an example of each of the stages of the Product Life Cycle concept.
  • Provide evidence to support your position. Identify the marketing characteristics that are present for that particular life cycle stage with the product you selected.
  • Please try not to select a product that has already been posted by another student.
  • Challenge/ confirm other students’ responses with evidence of your own.

Be sure to provide supporting evidence for your statements.Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created.

M3 Assignment 2 Submission

Instructions

Assignment 2: LASA 1: Product & Price

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

Section 3 – Product & Price (Module 3 LASA 1)

  • The Product
    • Product Levels: Core, Actual, & Augmented (Packaging)
    • Product Life Cycle
    • BCG Model
  • Services Marketing
  • Price Determination & Pricing Strategies
    • Supply & Demand
    • Competition
    • Objectives and Strategies

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).Relate all responses using the WBC scenario and the product you have selected to market in Module 1.Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.

M5 Assignment 1 Submission

Instructions

Assignment 1: LASA 2

Marketing Plan

By the due date assigned.

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5).Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

  • Promotion Mix
    • Advertising
    • Personal Selling
    • Sales Promotion
    • Direct Marketing
    • Public Relations
  • Brand Management
    • Branding Strategies
    • Emotional Branding
    • Brand Extension
  • Global Markets
    • Opportunities & Challenges

Executive Summary

    • Marketing Implementation & Evaluation
    • Careers in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5).Relate all responses using the WBC scenario and the product you have selected to market in Module 1.Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.Careers in Marketing

  • List the sections of the marketing plan.
  • Identify possible careers associated for each section.
  • Select two of those career choices and discuss the skills required to secure these two positions.
  • Determine what steps you can take to develop those skills.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Discuss the 5 most important points you have learned about marketing.

M5 Assignment 2 Discussion

Assignment 2: Course Reflection

Marketing is a dynamic and exciting science. This course was designed to give you an opportunity to experience an overview of the many disciplines/ areas of this science. For our final discussion, examine those marketing areas you found most interesting, enlightening, or important. Explain your findings fully and cite key concepts.

  • Discuss the 5 most important points you have learned about marketing.
  • Reflect on comments by other student posts.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Identify which type of franchise it represents and research the market opportunities for that product or service

The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Organization (Links to an external site.)Links to an external site. and find a franchise that interests you.

Discuss

Make a post thatdescribes the franchise you chose. Besides the course text, you might want to gather information from current business periodicals and news.

Identify which type of franchise it represents and research the market opportunities for that product or service. Be specific, but limit your initial posting to 400 words – bearing in mind that this is a discussion activity, not a research paper.

One of the goals is to learn from the collective knowledge and skills of your peers and the instructor. In addition to your opening posting, you must respond to at least two of your classmates’ responses. Your two required commentary postings to your classmates must be a minimum of 150 words each, but why stop there? Feel free to drop a line or two to as many of your classmates as you can! Your postings should be made on the various day of the week. Please consult the grading rubric for detailed evaluation criteria.

Assignment 2: LASA 1: Market Research Project : Ocean Beverage Company

Assignment 2: LASA 1: Market Research Project : Ocean Beverage Company

The vice president of Ocean Beverage Company has asked you to collect data on the company’s marketing mix and potential changes to the mix from both current and prospective customers residing within the company’s existing geographical market area.  You have decided to use a questionnaire to gather part of the data you need and experimental research to obtain the rest.

Ocean Beverage Company began operations in 1977 when the founder of a company producing a popular local brand of carbonated soft drinks decided to sell the company and retire. At that time the company’s market area consisted of southern California and Arizona.  The new owner embarked on an aggressive plan to add flavors and expand the geographical market. The growth campaign was successful and the company now offers a full line of the common cola and other soft drink flavors plus six flavors that are unique to Ocean. The market area has expanded and now encompasses all of California, Oregon, Arizona, New Mexico and Nevada. Oceans enjoys the third largest average share of the soft drink market in their market area.

The objective of the marketing research project is to provide data that will be useful as the company evaluates the alternative of moving into the health and energy drink market.  Some of the questions that have been raised are:

  • Will it be better to enter the health drink market using the well-known Ocean brand or a new brand name that would not be associated with soft drinks?
  • In terms of liquid ounces, what size container should be used for the health drink?
  • What is the existing sales volume of health drinks in the company’s market area and what rate of growth should be expected?

You must demonstrate the questionnaire and describe the process you followed during its development in a presentation to the vice president.  You must also gear your presentation to helping the vice president catch the vision of your plan for the experimental research project. NOTE: The focus of your research need not be limited to the three example questions.

Include the following in the presentation:

  • Identify the types of market data needed for this project that may be available from secondary sources and the types that must be obtained through primary research.
  • Develop a seven question questionnaire that includes both open-ended and fixed-alternative questions, including measurement scales that are focused on collecting information from current and prospective customers in relation to effectiveness of the marketing mix.  Display this questionnaire on the PowerPoint slides.
  • Emphasize any ethical cautions that relate to the development of scale measurements.
  • Outline your application of the “flower pot” approach to developing the questionnaire.
  • Explain the value of experimentation in marketing research.
  • Describe the variables used in experimental research design.
  • Identify and briefly describe five techniques you would use to minimize threats to internal and external validity of the experimental project.

Develop a 12 to 15 slide PowerPoint presentation.  The presentation must include at least one chart or graph and speaker notes must be included on all of the slides. Apply APA standards for writing style to the speaker notes.

Assignment 1: Global Business Today – The Hofstede Study

Assignment 1: Global Business Today – The Hofstede Study

Due Week 4 and worth 140 points

Refer to Hofstede model in Chapter 4 of the textbook and the Global Business Today Interaction located below, and complete this assignment. Note: You must have a Flash-enabled browser to view the Global Business Today Interaction. iPads will not show this interaction.

Write a three to four (3-4) page paper in which you:

  1. Imagine you are a consultant for a regional company wishing to move into an international market.  Present an overview of the regional company, its products and services, the location, brief financial information, etc.
  2. Utilize the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services.  Use the following links to help you.  http://geert-hofstede.com/countries.html and https://www.cia.gov/library/publications/the-world-factbook/
  3. Choose two (2) countries as potential locations for your company of choice to set up new international offices.  Develop a set of specific recommendations for the company. In your recommendations review the 2 countries using the Hofsetede module http://geert-hofstede.com/countries.html
  4. Provide an analysis of the differences or similarities between US and the 2 countries.
  5. Demonstrate the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.
  6. Predict the economic opportunities of your recommendations.
  7. Speculate on the main potential risks inherent in relocating to the countries that you are considering.
  8. Suggest at least two (2) approaches that your company’s leadership could leverage to mitigate the potential risks that you have identified.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities.
  • Analyze the major economic, cultural, and political / legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations.
  • Assess the potential risks and benefits of various international markets and formulate effective market entry strategies to support foreign market expansion.
  • Use technology and information resources to research issues in international marketing.
  • Write clearly and concisely about international marketing using proper writing mechanics.