A company self-examination. What are we known for? Who do we want to become?I

Due Week 10 and worth 250 points

A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google.

Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company’s Website, the course textbook, and other online sources.

Click here to download the required template.

Submit the completed template via the Assignment 2 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

Option A- Jeep Cherokee

History

“The formal creation of Jeep Cherokee Automobiles and its debut on the New York Stock Exchange is a historic moment. Today, building on the foundations and aspirations of Fiat S.p.A. and Chrysler Group LLC, we are beginning a completely new phase that will see our Group play a major role in the future of the global automotive industry.”

– John Elkann, October 13, 2014

“FCA’s listing today on Wall Street is the culmination of five-and-a-half years of work to achieve an extraordinary union. It marks the hard-won arrival at a destination. Yet, like so many milestones, it represents not just an ending, but also a new beginning – the beginning of our journey as one global automaker, one FCA.”

– Sergio Marchionne, October 13, 2014

With the formal creation of Jeep Cherokee Automobiles (FCA) and its listing on the New York and Milan stock exchanges, a new group is born.

FCA carries on the tradition of two historic automakers: Fiat founded in 1899 and Chrysler founded in 1925.

Option B

Amazon

History

Amazon.com, (NASDAQ: AMZN) is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an online bookstore before diversifying its product lines by adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. Amazon has since established separate websites in Canada, the United Kingdom, Germany, Austria, France, China, and Japan.

Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has ever seen.

Option C

Google

History

Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual Webpages.

Larry and Sergey named the search engine they built “Google,” a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros. Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entity-which until then didn’t exist.

In 2000, we introduced AdWords, a self-service program for creating online ad campaigns. Today our advertising solutions, which include display, mobile and video ads as well as the simple text ads we introduced more than a decade ago, help thousands of businesses grow and become successful.

On April Fools’ Day in 2004, we launched Gmail. Our approach to email included features like speedy search, huge amounts of storage and threaded messages. Our Initial Public Offering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18, 2004.

We acquired digital mapping company Keyhole in 2004, and launched Google Maps and Google Earth in 2005. Today Maps also features live traffic, transit directions and street-level imagery, and Earth lets you explore the ocean and the moon.

In 2006, we acquired online video sharing site YouTube. Today 60 hours of video are uploaded to the site every minute. Cat videos, citizen journalism, political candidacy and double rainbows have never been the same.

Amidst rumors of a “Gphone,” we announced Android-an open platform for mobile devices-and the Open Handset Alliance, in 2007.

Describe the four common delivery methods of communicating ideas.

Select a product that you like or use. Using this product as a basis, design and write out the steps you would use to create a sales presentation on this product that includes the following components.

1. Write a minimum of two pages based upon steps presented on pages 188–209 in your textbook with specifics related to the product you have selected. Include the elements below in your description.

a. Describe the four common delivery methods of communicating ideas.

b. Recommend tips for speakers addressing the media.

c. Recommend visual and auditory aids.

d. Describe the strategies used to enhance the effectiveness of the message.

2. Write a one-page (minimum) explaining your campaign.

3. Add a one-page summary of what you learned from this writing activity and how it will help you in your future career activities.

Use APA style.

_A Creative Advertising Brief for a New Small Business

Part of creative advertising is creating advertising briefs-providing information about the advertising in a document that covers the target market, media selection and other areas.

You will prepare a creative brief based on your practice in the Learning Activity and the scenario below.

Scenario: Congratulations! You are the new owner of a food truck! You will be opening your new business in the next few weeks and really want to “WOW” the customer with your advertising. You can locate the food truck where you would like and offer whatever food you would like. Using the attached PowerPoint template, go into detail about your advertising brief ideas so you can make your food truck business dream a success!

Checklist: Using the presentation template provided, address the following in your Creative Advertising Brief:

1. Advertising objectives

2. Target audience including geodemographics, psychographics and behaviorgraphics

3. Brand description

4. Customer take away

5. Media to be used

Create a PowerPoint presentation of at least 10 slides using the template provided. Then add audio to the presentation. Each slide of the template should cover information contained in your creative brief. Use three (3) or four (4) bulleted points per slide. Including your notes below each slide will help you create a more professional presentation.

In the Reading you learned that direct mail promotion is growing very rapidly; all the more reason that you should know how to create a direct mail piece.

Creating a Flyer

In the Reading you learned that direct mail promotion is growing very rapidly; all the more reason that you should know how to create a direct mail piece. In this Assignment, you will create a direct mail advertisement for a company of your choice using either Microsoft Word or Microsoft Publisher®. Your original direct mail advertisement should be a one-page flyer that advertises the company’s special promotions for the upcoming month.

To complete this Assignment follow the checklist items for success:

Checklist

  • Using a food truck company or a company that you have always wanted to open, create a one-page direct mail flyer that you would use to promote this company’s special promotions for the upcoming month. Be creative and use visuals and color to enhance the document.
  • Address the 5 distinctive features of direct advertising as seen in your text on page 410.

Describe the main line of business of the company.

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

  • Describe the main line of business of the company.
  • Name 4 of the countries in which the company operates.
  • Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
    • Competition
    • Target market
    • Product strategy
    • Distribution strategy
    • Communication strategy
    • Pricing strategy
  • Describe any differences observed in the implementation of this concept from one country to another.

This assignment will be assessed using additional criteria provided here.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I,” “we,” and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6–8 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Submitting your assignment in APA format means that you will need a minimum of the following:

  • Title page: Remember to include the running head and the title in all capital letters.
  • Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.
  • Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-point Times New Roman or 12-point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
  • Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format, using appropriate spacing, hang indention, italics, and upper and lower case as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations that are used in the paper. Every referenced item must have a corresponding in-text citation.

In this Assignment, you will write a business memo to report back to your boss (Mr. Donaldson, Marketing Director) what you found when sampling the competition’s product.

Sampling and Coupons at the Store

In this Assignment, you will write a business memo to report back to your boss (Mr. Donaldson, Marketing Director) what you found when sampling the competition’s product. You will go to a local supermarket or grocery store and take part in sampling a product. You will also see what coupons are available in the aisles for products or through flyers in the store.

In a 2-page business memo using APA formatting and citation style, make sure you use correct Standard American English grammar and spelling and that your presentation is original, logical, insightful, and well-organized.

Checklist:

  • State the purpose of the sampling.
  • Explain how the sampling of the product as well as the coupons in the aisle impacted your desire to buy the products being offered.
  • Discuss the types of coupons offered as well as how it was offered.
  • Describe the way the sample was offered to the public.
  • Explain whether you purchased the product due to the coupon or sample and why.
  • Finally state your evaluation of the product’s promotion through sampling and coupons.

COMPANY: SEPHORA

2000 WORDS –

COMPANY: SEPHORA

Task description Imagine you are the IMC manager for an Organisation and have been made aware that one of their products needs an IMC campaign. You need to select an Organisation and one of their product offerings for this assignment. Before you can proceed however you need approval from the Executive Management Team (EMT). As part of your submission to the EMT for the approval of resources – both staff and funding – you need to prepare a Briefing Document that outlines: • why the campaign is needed and the background of the competitive landscape. • the communication objectives of the campaign; • the desired target audience, including Personas • an outline of your IMC Plan and request for budget allocation. The objective of the submission is to convince senior management that the campaign is necessary and the objectives are attainable and measurable. The submission will need to be based on sound research and analysis with good supporting arguments. Purpose This assignment is designed to: • Encourage you to think about the rationale or reason for individual IMC campaigns • Assist you in developing measurable, realistic and achievable objectives specific to IMC activity • Help you apply the Communications Process Model to IMC campaigns to achieve the desired response. Assignment format The final submission must include: • Swinburne cover sheet – available on Blackboard • Title Page which must show title, unit code & name, student name & ID number, tutor name, word count & date It must be written in a professional manner and have been spell-checked and proof-read (edited). Suggested structure is: • Introduction – approximately 100 words on the focus of the report Background – description of the selected organisation and product and why the campaign is needed. Include brief description of major competitors (approx.. 300 words). • IMC Objectives, Target Audience including Personas, campaign description, approximate budget and how you plan to measure the results of your Campaign. Approximately 1,500 words for this section supported by a brief explanation of the key theory/ies supporting your approach. • Recommendations – about 100 words Recommending to the EMT the actions you wish them to take. • References

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From the e-Activity, select a global company, and determine and explain its marketing strategy.

“A Global Company and Ethnocentric, Polycentric, Regiocentric Marketing Orientations” Please respond to the following:

  • From the e-Activity, select a global company, and determine and explain its marketing strategy.
  • Choose one (1) global company, then classify this company as having an ethnocentric, polycentric, or regiocentric marketing orientation based on the product(s) or service(s) it sells. Justify the reason(s) why you believe the company exhibits the attributes of the selected orientation. Note: Make sure the company you selected is different from teh ones that your classmates selected.

Develop a process to monitor and control marketing performance. 

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Product: Apple iPhone 8

Assess in a maximum of 500 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

  • Develop a process to monitor and control marketing performance.

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepar

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

  • Describe the main line of business of the company.
  • Name 4 of the countries in which the company operates.
  • Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
    • Competition
    • Target market
    • Product strategy
    • Distribution strategy
    • Communication strategy
    • Pricing strategy
  • Describe any differences observed in the implementation of this concept from one country to another.

This assignment will be assessed using additional criteria provided here.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I,” “we,” and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6–8 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Submitting your assignment in APA format means that you will need a minimum of the following:

  • Title page: Remember to include the running head and the title in all capital letters.
  • Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.
  • Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-point Times New Roman or 12-point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
  • Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format, using appropriate spacing, hang indention, italics, and upper and lower case as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations that are used in the paper. Every referenced item must have a corresponding in-text citation.